Marriott international hotels and resorts as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning its tagline/slogan and unique selling proposition are also covered. The supplier power is moderate for marriott international as the supplier power in hospitality industry is fragmented property owners, developers, architects, real estate companies, marketing firms, law firms and information technology service and equipment suppliers are some example of supplier in the industry. Industry analysis from 1992 to 1996, the rapid growth of asian economies, and the increasing interests of tourists in hong kong catapulted the occupancy rates of hotel rooms to an incredible average of 85 percent. The major political factors that could affect marriott are the danger of terrorism, international relations and the political climate in popular tourist destinations the biggest threat here is a terrorist attack or a military conflict that could disrupt international air travel or frighten people away from traveling.
Presentation flow introduction of jw marriott hotel hong kong methodology five forces industry environment analysis functional level strategies swot analysis. Nearly every global hotel brand that you have heard of is now owned by marriott: sheraton, westin, jw marriott, le meridien, renaissance, courtyard by marriott, fairfield by marriott, ritz carlton.
Marriott international jw marriott hotels & resorts industry analysis what encompasses the hotel/motel industry complexity and breadth. External analysis pestle analysis political the terrorist attack in mumbai was a watershed event there was a marked decline in the local tourism after the event taj group was not particularly affected any more than the other hotel chains by the attack because of the heroic efforts made by the taj employees to safeguard the lives of their guests. Hospitality industry pest analysis jw marriott political environmental analysis strength jw marriott hotel hong kong (jw) has large scale of business and high reputation which belonged to the marriott group, one of the leading hotel and leisure companies formed by strong brands in the world.
Marriott hotel s pestel analysis hotel industry/marriott analysis analysis of the hotel industry industry profile the need for lodging for individuals after traveling a great distance from home has been around since mankind began living inside of dwellings. Political factors political stability is the key to the success of any industries and it is applicable to hotel industry as well and it needs to cope with political situations everywhere in the world. Global hotel industry total retail value 49517bn usd revenue of the us hotel industry 208bn usd revenue of marriott international inc 229bn usd revpar of marriott hotels worldwide 13114 usd.
A complete and comprehensive analysis of marriott international inc, includes an overview of the industry the company operates in, a porter's five forces framework analysis of the industry, and then moves on to analyzing the company itself. To become a successful manager in the hospitality industry, you need strategy to help chart a course, coordinate others, and conserve energy without a long-term strategic direction. Pestle analysis of hong kong identifies issues that affect the countryâ€™s performance through the prism of current strengths (strengths), current challenges (weaknesses), future prospects (opportunities) and future risks (threats. Pestle/external analysis of marriott international political factors the major political factors that could affect marriott are the danger of terrorism, international relations and the political climate in popular tourist destinations.
Thailand - pestle analysis - download as pdf file (pdf), text file (txt) or read online this profile analyzes the political, economic, social, technological, legal, and environmental (pestle) structure of thailand. Pest analysis for this pest analysis i will be analyzing the apparel manufacturing industry (naics code # 315) within the united states in particular i will be going in-depth on the us industry comprised of establishments primarily engaged in manufacturing of men's, womenð²ð‚â„¢s, boys' and girlð²ð‚â„¢s. The top industries within the hotel industry that we will analyze include marriott hotels & resorts, choice hotels international, hyatt hotels & resorts, hilton hotels, gaylord entertainment, red lion hotels, wyndham worldwide, and best western hotels. Japan's booming tourism industry is a cash cow for hotel owners and many long-term owners are holding onto their properties even as investors are queuing to buy their assets.